Use Shopify To Open An Online Clothing Retail Store? You Need To Know The Following:
What is Shopify？
Charging Method and the Fee of the shop opening on Shopify;
Shopify Plan & Shopify Safety;
Sales Model & Store Theme;
Payment Method;
Marketing SEO & Product Management;
After-Sales Service and Technical Support;
The Cons of Shopify;
What is Shopify？
Shopify started running as early as 2006, with its headquarters in Canada. Their goal is simple: to provide a simpler operating platform for cross-border e-commerce. Shopify is a one-stop service e-commerce system that provides basic construction and management services for e-commerce websites, so clothing retailers don’t have to worry about all technical issues.
Once you are familiar with the basic operations, clothing retailers only need to focus on the core business-how to promote and get orders for your online clothing retail store. Shopify can provide clothing retailers with complete e-commerce solutions, help users quickly build their own online clothing retail stores, and provide a full range of services including website security, page design, sales data statistics and more. Clothing retailers do not need to spend energy on software and network programming. Shopify will provide the infrastructure conditions and software maintenance management services needed to build and operate independent websites. Clothing retailers only need to focus on the core business of online sales.
At present, users of Shopify accounts exceed 1000,000+. But you need to know that Shopify is not a free platform, so many clothing retailers choose it is enough to explain the status of Shopify in e-commerce platforms.
How Shopify Works？
Charging Method
For newly registered users, there is a 14 days trial period. If clothing retailers want to continue to open a clothing store after the trial period, they have to pay to continue. Shopify charges a certain service fee on monthly, and there are 3 different plans to choose like Basic Shopify Plan, Shopify Plan, Advanced Shopify Plan.
For example: If using Paypal Express Checkout to collect a payment, the total cost calculation formula is:
Transaction Fee 2% + Paypal rate (4.4% + 0.3) + withdrawal fee 1.2% or $ 35.
For a women dress with a selling price of $ 100, the overall collection fee is
100 * 2% + (100 * 4.4% + 0.3) * (1-1.2%) = $ 6.65.
If you get $ 100, you only get close to $ 93! (Remember that the monthly rent of Shopify is not counted here, and the monthly cost of plugins)
Let’s interpret the fee of the shop opening on Shopify:
Monthly Rent: It is the basic cost used to maintain the operation of the website, which is equivalent to the rent. Shopify will deduct this fee from your credit card every month. If you can’t deduct money, your online clothing retail store will be suspended.
Credit Card Fee: This is the processing fee charged by the credit card company, and has nothing to do with the platform.
Transaction Fees: If clothing retailers use Shopify payment, you do not need to pay this fee, but if clothing retailers use other payment methods, then you must pay the transaction fee in accordance with the corresponding plan for each transaction.
Which Shopify Plan is Best?
You may have a question: Which of the 3 Shopify Plans is better? In fact, it depends on your retail market segment, type of clothing store, and business scale.
If you are a novice clothing retailer, it is recommended that you choose “Basic” (Basic Shopify Plan) which has all the necessary functions, and the price is not expensive. You may consider expanding to the Advanced Plan as your business grows later.
Remember to spend time on blades, such as product selection, website optimization and promotion which is more important than spending money.
Is Shopify Safety?
I just introduced some of the fees involved in Shopify. Many clothing retailers may ask: “Is Shopify safe? I have to bind various payment accounts and credit cards, will my information be stolen?”. What I want to say is rest assured!
Just like other e-commerce platforms, not only clothing retailers but also there are so many other users in Shopify and no one has ever worried about such problems. Now Shopify also has 1000,000+ users. As a well-known e-commerce platform, security is the most basic guarantee, so don’t worry about it at all.
What are the Characteristics of Shopify?
Clothing retailers who using Shopify have to pay a sum of money to the platform every month, which must be worth the money. The main characteristics of Shopify are introduced below according to its various functions.
Sales Model
Shopify offers a variety of sales models with the following 5 types:
Online-Store: Each user can create their own online clothing retail store, which is easy to operate and convenient to manage.
Physical Sales: If clothing retailers want to open a physical clothing store, you can also choose Shopify. Shopify’s POS system software and hardware combine to make payment more convenient. Shopify’s special POS machine adopts high technology to ensure safe and easy to carry.
Integration with e-commerce Platforms: Can be combined with other e-commerce platforms to sell, such as Amazon, eBay.
Bind Social Media Accounts: Clothing retailers can bind various social accounts like Facebook, Instagram, Messenger as your marketing channels on Shopify. In order to maximize the use of social networks, Shopify integrates information platforms such as Facebook and Twitter, allowing clothing retailers to directly contact customers through these social applications on mobile apps. For example, Shopify internalized Twitter’s “Buy” button, allowing clothing retailers to use Twitter to send links to recommended products based on consumers’ interests. At this time, a “Buy” button will be automatically generated in the dialogue to facilitate consumers to complete the purchase. The clothing retailers can also directly contact customers through Facebook.
Embed on any Website: Clothing retailers can embed product information and purchase buttons on any website to make your sales everywhere.
In addition, you can also install the Shopify APP to manage stores and orders on your mobile phone anytime and anywhere.
Shopify Theme
A good theme is very important for online clothing retail stores, the Shopify has more advantages than other platforms. Shopify has a fully functional theme store-Shopify Theme store. The theme price is between $150 and $180. (one-time)
There are a large number of both free and paid Shopify themes here. And these Shopify themes are all customizable, clothing retailers can build the online store according to your preferences.
Payment Method
Language Setting: 50 different languages can be set on the customer payment method page, and other languages can also be added.
Automatic Calculation of Freight: Automatic calculation of freight according to different freight forwarders, including UPS, USPS, FedEx, etc. Clothing retailers can also buy and print shipping labels directly from online.
Shopping Cart Conversion Order Tool: If the customer adds the product to the shopping cart but does not place an order, you can send an email (provide discounts, etc.) to the customer to prompt the completion of the order later.
Automatic Calculation of Taxes and Fees: Automatic calculation of taxes and fees according to different regions, and then you can add this to the price.
Complete The Payment on The Current Page: Without an additional payment interface, the operation is safe and more convenient.
Diversity of Payment Identities: Clothing retailers can choose different identities for payment, and they are not required to pay by login account.
Marketing & SEO
Provide the best Solution for SEO: Shopify follows the best solution for SEO. There are many features that are conducive to the SEO of the website. You can set product tags to describe the title and content.
Discount: Clothing retailers can customize the discount rules and coupons. In the more advanced version, gift cards can also be set.
Mail Templates: Shopify provides special mail templates to replace users for email marketing.
Product Reviews: Your online clothing retail store can display various customer feedback on your products and services.
Analysis Tools: Shopify has built-in analysis tools, you can see all the information about your clothing retail store including which product sells best and analyze the activity level of the release.
Binding Social Media Accounts: It is convenient to bind various social accounts, such as Facebook, Twitter, Instagram, and then combine these platforms for product promotion. For example, the picture you post on Instagram with a link to Shopify’s product will take you to your product page if you click on it. This is the most direct way to use Instagram for marketing.
Product Management
Upload Unlimited Products: There is no limit to the number of products, and clothing retailers can use Shopify’s inventory management software to manage.
Product Diversity: Different colors or sizes of the same dress can be displayed as different products.
Virtual Electronic Products: In addition to physical products, virtual electronic products can also be sold, such as software, games, and apps.
Batch Import/Export: Manage all products in batches to improve work efficiency.
After-Sales Service and Technical Support
Shopify’s after-sales service and technical support are also very powerful, with a variety of service channels:
The phone
Live chat
E-mail
Questions can be consulted at any time, these are online 24/7. In addition, there are other channels to help you solve problems encountered:
Support Template for Shopify Homepage
Help Center
Forum
Audio and Video
Shopify Expert
Shopify Related Articles and Guides
What are the Cons of Shopify?
Shopify’s enhanced features need to be implemented through plugins, but too much plugin will affect the operation of the website.
With the increase in traffic, Shopify requires more functions, and the expandability of Shopify is relatively poor.
In addition to PayPal’s transaction fees, Shopify also charges 1~2% transaction fees.
Product pictures cannot be displayed in equal proportions. Before uploading product pictures, you must crop the picture size
Exporting a blog from Shopify is troublesome.
In general, there is no perfect e-commerce platform, each e-commerce platform has its own pros and cons, the key is to know which one is more suit your online clothing retail store. I Want To Start My Online Retail Clothing Business. Should I Use Magento, Opencart, PrestaShop, or Shopify? But if you want to find a one-stop service e-commerce platform that is simple to operate and easy to manage to start your own online clothing retail store, then Shopify is for you. Hope the above introduction about Shopify can better help your clothing retail business.
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